Social Media Marketing for 2013
Social media marketing will continue to be a growing trend in internet marketing in 2013. If you have not embraced social media marketing for your business, you need to start immediately as it is one...
View ArticleThe key to successful direct email marketing: A case study
One of the most refreshing things about direct email marketing is that there are few eternal truths. If you come up with a good idea and think it worth running with, there’s nothing to stop you giving...
View ArticleHow to Plan Your Success in Online Marketing
Marketing online is one of the ways to improve your income. Now-a-days, individual businesses are opting to market their business online. It’s a great way where you can draw a number of customers to...
View ArticleOn Page SEO Best Practices
I recently did a search engine optimization audit on a new client’s website. They had just ended their contract with their previous SEO company and were looking for a fresh perspective. As I loaded...
View ArticleMaking Your Content Go Viral
‘We want to go viral’ is one of the client requests most feared by any media or PR professional. Certainly, it’s little wonder – given the popularity of internet sensations like Gangnam Style, Grumpy...
View ArticleAdvanced Web Ranking SEO Software – A Review
I recently restarted my freelance career as a SEO and online marketing extraordinaire! After setting up my business (finding clients, doing presentations, finding an accountant, etc.), I settled down...
View ArticleEverything A CEO Needs To Know About Digital Marketing
The CEO of any business is supposed to be its head and leader. One of the developments in the business world today though is that many of these individuals are falling behind on their responsibilities....
View ArticleHow to Stay Visible – Local SEO
Unless you’re living under a rock, you should have already caught the breeze that Google has again shaken up the internet marketing community. The most recent Penguin update caused some webmasters to...
View ArticleWill New Generic Top-level Domains Kill Off Social Networks?
The internet will soon undergo one of the biggest changes it has ever seen with the launch of new generic top-level domains. This will see traditional extensions such as .com joined by more specialized...
View ArticleSEO Implications of the New gTLDs
ICANN recently introduced a slew of new generic top-level domains beyond the old standards of .com, .net, .org, and the other domain extensions that we’ve grown accustomed to. Many local businesses are...
View ArticleManaging Your Social Media Accounts
You got yourself a [enter social media platform here] account, now what? If you’re new to the world of social media and how it relates to business, keep reading. I can help to clear the confusion;...
View ArticleFacebook for the Beginner
Facebook is the largest social network in the world and the one most preferred by businesses when planning their social media strategy. The platform is useful for small, local businesses because it...
View ArticleSocial Media Goes Traveling
This weekend I’ll be taking over as Social Media Manager for travelwithsomebody.com, a local internet start-up. It’s a fairly new travel buddy site that requires more interaction and public awareness...
View ArticleNew to you Social Media Avenues
It’s been a very busy 10 days since I took over as Social Media Manager at Travel With Somebody. I’ve been busy blogging and commenting and Facebooking and twittering and stumbling and pinning and . ....
View ArticleSocial Media and The New Generation
Whatever happens in the House of Commons is generally not on the minds of most Canadians, especially those under the age of 30. Bill C-30 changed all that last week. The bill aims to give police...
View ArticlePinterest – is it the platform for you?
Pinterest is the newest social media darling online. Its simple premise has helped it to quickly increase its membership to 11.1 million users as of February 2012. Depending on where you look, between...
View ArticleWebsite Optimization Tips
For the past year, I’ve been studying SEO and SEM. In that time I’ve read countless articles, blogs, essays, comments and pretty much everything I could find for tips on how to get higher rankings and...
View ArticleWebsite Optimization Tips #5 and #6
5. Use your keywords throughout the site’s content, especially in the page’s title tags. Remember those keywords you researched? Use them here. Don’t stuff the content full of keywords though, because...
View ArticleThe Final 4 Tips for Website Optimization
7. Use a sitemap, especially if your site is large and extensive. Sitemaps are the core of Search Engine Friendly Design and search engines love them. Sitemaps give visitors and search engines an...
View ArticleCommon Title Tag Mistakes to Avoid
The title tags you use for your website are very important and should be an integral part of your SEO strategy. The page’s title tag shows up in the search results and influences how high your site...
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